What happens when the number one show in all of television invites a rabid group of social media fans to join the entire cast in a celebration? Oh, and we should probably mention that it all takes place in a New York event space converted to look like a women’s prison. Piranha books four crews and produces this “sizzle reel” to capture the energy of the event. This piece is shot, edited, and posted on site and becomes the number one trending social media topic the same evening of the event. Cool!